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Could a Bad Economy be Good for Love?

The last five months have been filled with grim numbers, most of them preceded by a minus sign. Nearly 600,000 jobs lost in January. A national debt of $10.7 trillion. The Dow, down more than 2,200 points since September.

It’s not exactly the stuff of romance novels.
And yet, those negative numbers seem to be having a positive effect on romance — or at least the search for it..

“At a time when money is scarce or uncertain, when people are assessing their priorities, they don’t want to go through it alone,” “When you’re not sure what’s coming at you, love seems all the more important,”

“Typically, we always see an increase in traffic in the beginning of a new year — part of a New Year’s resolution,” “People are looking for some change in their life. This year is different than in years past. “People are putting down deposits rather than paying in full, which is fine,”

The current economic climate is forcing people to re-evaluate what they want in a partner. They have noticed “humility” as far as dating goes, a “return to substance.”

If the recession results in a desire for a relationship that is not based on one’s personal finances, then it may actually be a boon for love, said Dr. Paulette Kouffman Sherman, a psychologist in New York and author of “Dating From the Inside Out” (Atria Books, 2008). “There’s so many aspects of a person,” she said.

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